Services

AI fashion models for e-commerce and campaigns

A cast of virtual models your brand can book for product pages, campaigns and ads. The same face from one season to the next, with usage discussed from the very first brief.

Virtual model, woman with long straight brown hair, in a white tank top
Cast 11
The same virtual model in a campaign: orange sweater, leather trousers, holding a suede bag in a leather chair on a hillside
Cast 11, in campaign
For
Fashion / Beauty / Eyewear / Petfood / Lifestyle
Use
Campaign / E-com / Social / Ads
Usage
Planned with you

The Cast

Found your face?

Book a casting call and tell us the cast number. Or have a face created for your brand only.

Three Ways to Work

  1. Book from the cast

    Choose a model from the Pletory roster and use them across your campaign, product pages and social.

  2. Your exclusive model

    A face created for your brand and cast to your audience, designed to be yours alone.

  3. Digital twin

    A digital double of your ambassador or a real model, made with their written consent, to extend a shoot without another day on set.

Why Pletory

  1. Usage planned from day one

    Where, for how long and in which markets you'll use the images: we talk it through before production, so the campaign can run without surprises.

  2. The same face, every season

    A model that doesn't age, change or become unavailable. Your catalogue and campaigns stay consistent.

  3. Cast for your markets

    Age, look and style matched to each audience and country, without multiplying shoots.

  4. No travel, no scheduling

    Any location, any light, any season, without booking talent, crew or a set.

  5. A face of your own

    On request, a model created for your brand and kept for your work alone, on terms we agree together.

  6. Brand-safe

    Virtual talent stays on brief and on message, in every market.

AI UGC

Creator-style content, without the logistics.

Short, natural videos with virtual creators for Meta, TikTok and YouTube Shorts ads. Test hooks, angles and talent at scale, without casting creators. Send product images or a sample; we do the rest.

  • Hooks and variations for ad testing
  • Male and female creators, any age
  • Product in hand, on face, in use
  • Delivered in 9:16, 4:5 and 1:1

Process

  1. 01

    Cast

    Pick from the roster, or brief an exclusive model or a twin.

  2. 02

    Brief

    Products, references, channels and the rights you need.

  3. 03

    Produce

    Images and video made on our pipeline, revised until right.

  4. 04

    Deliver

    Files in every format, with the agreed usage set out alongside.

FAQ

How can we use the images?

We discuss your channels, markets and timing during the brief, and your quote reflects them. The aim is to cover everything your campaign needs from the start.

Can we have a model nobody else uses?

Yes, that's the idea behind an exclusive model: a face created for your brand and kept for you. We set the scope and length of exclusivity together.

Can you create a twin of a real person?

Only with that person's written consent and an agreement covering how their likeness is used.

Do the images need to be labelled as AI?

Rules vary by market and channel. We keep an eye on them with you and can deliver labelled versions.

See It in a Campaign

See the Louise Damas campaign →

Work With Us

Cast once. Shoot every season.

Book a call →